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January
8th., 2003 Issue
#217
ISSN 1444-2027
Contents
1. Sponsor's Message - 3
Out Of 4 Websites A Waste Of Money - E-Tail
Sales Forge Ahead In Holiday Season -
Cluetrain
Manifesto Theses #26 & #27 - What's
The Google Dance? - Don't
Go There! Websites That Suck -
Free Training
Course of the Week: Becoming A Better Manager -
E-Commerce
Term of the Week: Spider
5.
Classified Ads -
How To Create An Irresistible
Offer
-
Seven Predictions For 2003
8. Our Companion Ezine Ninety-nine
out of a hundred sites still don't get the order.
Here's how to join the profitable 1% Get
your Free
Trial Download today! 2.
First Word Hi
All!
I
don't know about you, but I'm going to make 2003 my best year yet. I'm not going
to settle for less, and I don't think you should, either! I'd like to share a
poem with you, if I may... I
bargained with life for a penny, And
life would pay no more. However,
I begged at evening when I counted my
scanty store. For
life is a just employer, it gives you what you ask, But
once you have set the wages, Why,
you must bear the task. I
worked for a menial's hire, only to learn, dismayed, That
any wage I had asked of life, Life
would have willingly paid. I
wish you the imagination to dream big dreams, the faith to breathe life into
them, and the enthusiasm to follow them through to success. Thought
For the Week: "Twenty years from now you will be more disappointed by
the things you didn't do than by the ones you did do. So throw off the bowlines.
Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover." -
Mark Twain
Till next time,
3
Out Of 4 Websites A Waste Of Money A
major UK web company has looked at the statistics of 327 business websites they
evaluated. While readers of WME will be convinced of the value of Web Marketing,
this survey helps illustrate the gap between potential, and performance! Here
are the errors they found... 87.2%
Web site is not being promoted correctly. 96.3%
Web site suffers from poor content. 75.8%
Failing web site costs money rather than makes money. 47.4%
Site aimed at general audience but contains jargon words that
only experts would understand. These
problems are particularly true of small to medium-sized local businesses- the
very businesses that have the most to gain from using the new technology. It's a
challenge, and we're here to help! E-Tail
Sales Forge Ahead In Holiday Season ComScore
reports that e-tail sales in the US reached a record US$12.6 billion for the
period from November 1 to December 20, up 29% on the same period last year.
That's an impressive performance considering the flat economy. Here's a list of
the big winners- the categories that grew the most over the last 12 months. Dollar
Sales Nov. 1, 2002 to Dec. 20, 2002 %
Change Versus Same Period Year-Ago
$
555 78% $
171 75% $
396 61% $
233 54% $
216 45% $
205 36% $
1,455 31%
$
130 24%
21% $
250 16% Together
with last issue's statistics on where people are intending to shop, these
figures reinforce the bright future of web marketing. Cluetrain
Manifesto Theses #26 & #27 "Public Relations does not relate to the public. Companies are deeply afraid of their markets." "By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay." Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm
WME
Supported By... Professional
Web Design Secrets the Pros Don't Want You to Know... Nothing
is left to the imagination...Web
Design Mastery takes you step by step through the entire process.
Don't miss out on the special, introductory price, or the bonuses, click
here! What's
The Google Dance? Over
the last few days, a mysterious process has been taking place. Four days ago, if
you did a Google search for 'web marketing', Web Marketing Ezine was ranked #23
(out of 4,680,000 results). Now, we're ranked #13. So what's happening, that
produces this different result? It's called the Google Dance, and I'll let GoogleDance.com
explain it... " Now
if you've been a keen Google fan you'll know that they have 3 main www servers
online, which are as follows: Whilst nobody outside of Google truly seems to know the purpose of the www2 & www3 servers, many people have come to the assumption that they are test servers. During the update, which takes several days, the 3 Google servers display different results. Whilst the results vary from server to server, they are said to be "dancing", hence the name "Google Dance"." Once the Google dance is underway, watch for the results on the second and third Google servers. Our new #13 position was shown on www3.google.com two full days before it became the "official" result on the main server. For a bit of fun, here's a more entertaining explanation ( courtesy Woz at WebMasterWorld)...
(to the
tune Hokey Pokey) They put some
pages in, They wait until
the full moon Thats what its all about. <dum, dum, dum> Ooooh, do the
Google Dance, <end the music> BTW, I'm delighted with the improvement in our ranking. Four months ago, we were outside the Top 100. Two months ago, we had made it to #43. Last month, we got up to #23. This month we are at #13. This result is a testament to the good advice we get from our SE mentors, particularly Dan Thies and Michael Wong.
Don't Go There! Websites That Suck
Vincent Flanders has a great idea. Learn about good website design by looking at bad website design. And there's a lot of it going around!
Vincent's WebPagesThatSuck.com is a site you should spend some time at. While it's still up, I suggest you have a look at his 'You Think It Sucks -- Year-End Edition' at http://www.webpagesthatsuck.com/uthink99x.html You'll see 46 examples of bad website design! One of my favorites is the Citizen Watch site. Imagine a watch that you'd like to buy as a gift, then try to buy it... no, try finding it, on this slick-looking, but oh-so-user-unfriendly site. It's at http://www.citizen.com.hk/ Good luck. You'll need it!
I can't stop at just one! You simply MUST look at Laser Surgery for Pets at http://www.laserles.com/ I hope his laser treatment is more professional than the webpage treatment!
WME Supported By...
Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start
In this course you will learn about; What Makes a Good Supervisor, Dealing With Difficult Situations, Analyzing Your Current Leadership Ability, Moving From Management to Leadership, and Overcoming Resistance to Leadership. To
take this, and many other free training courses, visit
E-Commerce Term of the Week: Spider
Synonymous with a crawler, this is a program that searches the Internet and attempts to locate new, publicly accessible resources, such as WWW documents, files available in public FTP archives, and Gopher documents. -Source:
NetLingo- The Internet Dictionary http://www.netlingo.com WME Supported By...
Informed Choice When a young marketer met his untimely end, he was informed that he had a choice about where he would spend his eternity: Heaven or Hell. He was allowed to visit both places, and then make his decision afterwards. "I'll see Heaven first," said the salesman, and an angel led him through the gates on a private tour...
How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important No-charge Download You'll Make No-charge
five lesson class shows you how to improve the your results WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your No-cost WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the No-charge InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
a high-earning Affiliate-take The Affiliate Masters course
How To Create An Irresistible Offer by David Frey
"May I share with you a little secret about how people buy? It may sound strange but people don't buy 'things,' they buy opportunities!"
Here's
an opportunity for you to increase the value of your offers...
Seven Predictions For 2003by Geoff Ramsey
The celebrated and oft-quoted economist, John Kenneth Galbraith, once quipped, �The only purpose of economic forecasting is to make astrology look respectable.�
Is this the future of the Internet?...
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