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April
16th., 2003 Issue
#222
ISSN 1444-2027
Contents
1. Sponsor's Message - An E-Commerce and Marketing Dictionary of Terms - Spam.
How Much Of A Problem? - Cluetrain
Manifesto Thesis #33 - Free
Online Image Editor: myImager - The 101 Dumbest Moments in Business -
Free Training
Course of the Week: PHP Scripting -
E-Commerce
Term of the Week: Server-side
5.
Classified Ads - 8
Reasons To Promote Your Local Business Online - How
To Write Sales Material That Sells
-
Do's and Don'ts for Building Your Site's Link Popularity
Are
you ready for eBay Success? So many people are trying to build a web-site and then trying desperately to get traffic on their web-site. Why not simply go to where the traffic is? Go to eBay! You don't even need a web-site! (If you have a web-site get ready for a serious TRAFFIC BOOST). What's the secret? 2.
First Word Hi
All! I
received a good-news email this week from my friend Shelley Lowery, Webmistress
of web-source.net. Shelley
is also the author of Web Design Mastery, one of my favorite courses/reference
books on that very important subject. If you're planning to build your own
website, or want to know enough to control others who are doing it for you, I'd
thoroughly recommend Web Design Mastery to you. Shelley's email was to give me
the exciting news that Web Design Mastery has just been completely updated, and
re-formatted in PDF. You can find out more here...(Usual
ethical disclosure... I am an affiliate of Shelley's program.) Thought
For the Week: "Happy people plan actions, they don't plan results."
Till next time,
The
University of Delaware has put together a very useful Dictionary of E-Commerce
and Marketing terms. You'll find them conveniently listed on one page, here... There's
a debate raging on the Internet, and it's centered around spam. Some
people are completely consumed by the problem, and make it their life's work to
stamp out the problem. Sadly, sometimes their 'medicine' is worse than the
disease. For many of the rest of us, spam is an almighty nuisance that we have
to confront every day. We rail against it, we look for software to defeat it, we
argue amongst ourselves as to which is and isn't the best way to deal with it.
It's easy to think that everybody has a monumental spam problem, just like us.
Time for a reality check... A
recent Pew Internet and American Life report analyzes the email usage of
Americans at work. "Those who use email at work say their electronic communications mostly contain content that is highly valuable to their work. Fifty-two percent of them rate their email as being �essential to their work,� and an additional 34% rate it as moderately important. While spam (unsolicited email) is a growing problem for personal email accounts and for the Information Technology specialists and Internet Service Providers who are trying to stanch its flow, little spam reaches the on-the-job inboxes of American workers. Spam
is a problem. It's a theft of our time, and our bandwidth. It needs to be dealt
with, but it isn't the greatest problem most email users face. Those of us in
the web marketing community need to keep our eye on the donut, not on the hole. "Learning
to speak with a human voice is not a parlor trick. It can't be "picked
up" at some tony conference." Read
the whole Cluetrain
Manifesto at http://www.webmarketingezine.com/cluetrain.htm
WME
Supported By... New
2003 Edition Just Released! Professional
Web Design Secrets the Pros Don't Want You to Know... Nothing
is left to the imagination...Web
Design Mastery takes you step by step through the entire process.
Don't miss out on the special, introductory price, or the bonuses, click
here! If you're using
PhotoShop, don't bother to go here! It's not for those who are already
proficient image editors. On the other hand, if
you'd like to work with images for your website, but don't want to take the
plunge of learning another program, then the myImager.com service is well
worth a look. It's a free, easy-to-use online image editor, MyImager allows you
to easily upload graphics from your computer, or the internet. Once the image is
loaded, you can go to work. First thing you can do is to manipulate the image-
crop, resize, rotate left or right, and flip vertically or horizontally. Next,
you can add text to the image, make it look like a button, or try changing the
hue, contrast, saturation, brightness and lightness. After that, you have a
number of options to optimize the image. myImager is easy to
use, and you don't need to worry about mistakes- at any point you can Undo or
Redo at the click of a button. You'll be surprised how easy it is, so have a
play with the free
myImager.com online image editor. The 101 Dumbest Moments in Business This
is Business 2.0 magazine's third annual collection of "the most ill-conceived, embarrassing, and downright appalling developments of the past year."
It's an impressive list. Never before has such a star-studded cast of major
businesses and advertising/marketing professionals managed to ignore good taste,
common sense, commercial reality, and the real needs of the customers they claim
to serve. There are 101 dumb moments to choose from, but one of my favorites
is... #38 Over by the fryer vats, a despondent Ronald weeps quietly. "Two months after launching the concept nationwide, McDonald's (MCD) discovers a tiny flaw in its "dollar menu" strategy: Charging folks a buck for a burger tends to lower profit margins. The fast-food company posts its first quarterly loss in 38 years as a public company, and CEO Jack Greenberg retires." WME
Supported By... Web
Marketing Ezine is enjoying a surge in our Search Engine rankings, and our
traffic. We owe much of it to the advice of Dan Thies, now available to you in
this excellent book. Finally - a fast, simple, and
effective system that targets your best customers and brings them to you for
free. Get
Search Engine Fast Start PHP has
become a very popular server-side scripting language, especially for creating
dynamic Web pages for e-commerce and other Web applications. To
read an authoritative, free
online PHP training course, The PHP Manual, visit Zend- 'The php Company'
Describes a technology or program that runs on the server in a client/server system (as opposed to running on the client-side, your local computer system). On the Web, CGI scripts are server-side apps whereas JavaScript scripts are client-side (they are executed by your browser). Java applets can be either server-side or client-side, depending on which computer executes them.
-Source:
NetLingo- The Internet Dictionary http://www.netlingo.com WME
Supported By... Redmond,
Wash. (SatireWire.com) � Microsoft announced this week that a version of
its Windows operating system will be installed in BMW's new 7 Series cars,
a move analysts say will dramatically increase the vehicle's ability to suddenly
crash for no reason. Enjoy
over 30 more marketing jokes on our new Marketing
Jokes pages. How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important No-charge Download You'll Make No-charge
five lesson class shows you how to improve the your results WOMEN!
THIS LIST IS FOR YOU! THE BALANCED WOMAN! [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your No-cost WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the No-charge InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
a high-earning Affiliate-take The Affiliate Masters course
by Sharon Fling
If you're a local
business owner, you've probably been wondering what to do about the
Internet. Maybe you have already have a website, but it's taken more
money out of your pocket than it's put in it.
You might be thinking
you should get online...but you've heard it takes too much time and money.
It's tempting to ignore the issue and hope it goes away, but there are some very
good reasons to get moving - and promoting
your local business online.
by Joe Vitale
Joe
'Mr. Fire' Vitale reveals Bruce Barton's 6 secrets of successful ad-writing.
by Robin Nobles and Brent
Winters
Offers 17 valuable
tips on building incoming links to your site. The authors counsel focusing on
the larger, more important sites and directories, and definitely not
participating in link farms and FFA pages. Start building
your site link popularity now...
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