Contents

1. Sponsor's Message
2. First Word
3. Tips, Tools, News and Views

- Your Copy Will Be Smoking If You Use Joints
- Cluetrain Manifesto Thesis #12, #13, #14

- Thirty Methods Of Influence

- When The Going Gets Tough...

- Free Training Course of the Week: Brainstorming

- E-Commerce Term of the Week: Moore's Law

4. A Touch of Humor: Diplomacy

5. Classified Ads
6. Free Training Courses
7. Feature Article: SEO- Industry Standard WebPosition Gold
8. Our Companion Ezine 
9. Administrivia

Visit our companion website at http://www.WebMarketingEzine.com

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of WME is posted each week at the WME website. Just visit 
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1. Top Sponsor's Message

2. First Word

Hi All!

My thought this week have been drawn to the two fascinating issues of adversity, and opportunity. At a time when half the Western world seems to be talking itself down economically, I'd like to share an experience of mine from a recession in the early 90's. You can read it in the item "When the going gets rough..."

I'm also in a situation of opportunity, and this week's 'Thought For The Week", seems to be screaming it's message right at me! Maybe it will give you an impetus to pursue YOUR dreams. I hope so. 

Thought For the Week: 

"If you wait to do everything until you're sure it's right, you'll probably never do much of anything." - Win Borden

Till next week, have a good one!

John

3. Tips, Tools, News and Views

Your Copy Will Be Smoking If You Use Joints

I was discussing website design with Annette Ramsay of http://www.seriousexcuses.com the other day, and the subject of copywriting came up. Want to know what one of the first things we talked about was?

Joints. Joints? Yes, Joints. Not grass, but links from one body of text to the next. Did you notice how the last line of the previous paragraph asked a question? It was a question that led you, the reader, naturally on to this paragraph. It kept you interested. In your own articles, sales letters and copy, try using joints to link one paragraph to the next; one page to the next. It will pay handsome dividends

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Thirty Methods Of Influence

In the Introduction to his classic article 'Thirty Methods of Influence,

Stephen R. Covey wrote...

"If you want to gain and build influence with other people, learn to use the following thirty methods of influence. 

We all want to have positive influence with certain people in our personal and professional lives. Our motive may be to win new business, keep customers, maintain friendships, change behaviors, or improve marriage and family relationships. 

But how do we do it? How do we powerfully and ethically influence the lives of other people? I submit that there are three basic categories of influence: 1) model by example (others see); 2) build caring relationships (others feel); and 3) mentor by instruction (others hear)." 

The lessons taught in the article or universal, but I'm sure you'll find many ideas to increase your effectiveness in building your business. Get yourself a cup of coffee, settle back, and read the whole article at http://www.franklincovey.com/ez/library/thirty.html

When The Going Gets Tough...

"The tough get going." It's an old saying, and true. But there's another side to the coin that I've observed over a lifetime of Marketing. It could go something like this..."When the going get tough, most of your competitors cut back on their marketing efforts, and spend a lot of time complaining about how tough things are."

Back in the early 90's, I took over the management of a consumer electronics retail business. Right at the time we entered a recession! The market dropped about 5%, but I adopted a positive viewpoint, which went like this.

"The market has dropped 5%, so there is a market of 95 left. We hold 4% of the market, so to increase our market share by 25%, we only have to take 1% of the other 91%." Put that way, it sounds quite achievable. We set about selecting a better range, training our staff better, obtaining better margins, and promoting better. Within 12 months our sales were up 100%, and our profit even more. When the going gets tough, twist the knife into the opposition who are demoralised!

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Free Training Course of the Week: Brainstorming

For most people involved in business, there are never enough good ideas. Ideas for products. Ideas for procedures. Ideas for Marketing. If you're short on ideas, then getting a group of people together for a brainstorming session could be the answer. Be careful, though, handled the wrong way, a brainstorming session can turn into a battle of the egos. Handled well, the creative input of your group could produce ideas that will lift your company to another level. This week, we'll show you where to find 25 free training tutorials on this important subject.

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E-Commerce Term of the Week: Moore's Law

An assertion by Gordon Moore, who co-founded Intel in 1965. Moore's Law states that the number of transistors we can fit on a chip (or semiconductor) will double every eighteen months (and therefore so will the potential power of our machines). This law is generally accepted within the high-tech industry to illustrate that computers get drastically better each year. 

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4. A Touch of Humor

Diplomacy

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