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December
11th., 2002 Issue
#215
ISSN 1444-2027
Contents
1. Sponsor's Message -
Invaluable Tool: The No-Charge SpamCheck -
Learn From The Best: The Top 50 Internet Retailers -
Cluetrain
Manifesto Thesis #24 -
Photocopy Without A
Photocopier -
Newbie
Club Tip: Computer Freezing? -
Free Training
Course of the Week: Spreadsheets- M'soft Excel -
E-Commerce
Term of the Week:
5.
Classified Ads -
Is
a Yahoo! Listing Still Worth the Cost? -
FAQs
on Search Engines
8. Our Companion Ezine 2.
First Word Hi
All!
Our
next issue is scheduled to go out on Christmas Day, so I'd like to take this
opportunity to wish all WME readers, of whatever faith, the very
best. For many of us, this is a special time - a time for expressing our
appreciation of those we love, and care for. May it be a wonderful time for you,
and yours. Although
I've been interested in astronomy since I was 7 (and dinosaurs roamed the
earth), I hadn't managed to see a total eclipse of the sun. Last week, I went on
a small (4800km.) drive to see the eclipse in Ceduna, Australia. I've read a lot
about eclipses over the years, and looked at probably thousands of photos. None
of it prepared me for the awesome experience. All I can say is, if you ever get
the chance to see a total eclipse, take it! Thought
For the Week: "Get
up one more time than you're knocked down."
Till next time, have a good one!
Invaluable
Tool: The No-Charge SpamCheck Spam is a bigger and bigger problem
nowadays, as we've discussed many time in Web Marketing Ezine. Recently Ralph Wilson, Paul Myers, and other Net marketing gurus have
written about the problems that spam is causing honest, hard working Net marketers. I
ran the last edition of WME through SpamChecker, and was mildly horrified by the
result- a score of 11.9. That's over DOUBLE the suggested safe score of 5. SpamChecker
also tells you WHY you've 'lost' the points. This was an absolute education.
Here's a few of our 'crimes', and the points we lost for them... 2.1
points "Discusses search engine listings" Heck, that's an
important part of what we do! 1.5
points "Talks about opting in". Oh, shame! But isn't that what good
list-owners DO, and spammers DON'T? 1.4
points "Direct Marketing". Naughty us, mentioning those words!
Of course, it was only a funny article on telemarketing. 1.3
points "Marketing Solutions" More reprehensible words we used. 0.5
points "Message includes a disclaimer." Shouldn't we advise our
readers to take proper, professional advice before
acting? 0.3
points "Talks about email marketing" I guess we're guilty of that! Believe
it or not, these items combined cost us 7.1 points- more than enough to stop Web
Marketing Ezine getting through to many of our (double opt-in) subscribers. It's
frightening! If YOU use email to reach customers or subscribers, you NEED to use
this excellent tool. Just go back up this item, and re-read from "Here's how it works..."
Good luck! (Disclosure:
I am a SiteSell affiliate) Learn
From The Best: The Top 50 Internet Retailers InternetRetailer.com
produces a valuable list- "
The list is broken into 7 different categories, so you should find one or more sites that parallel what you do. These are the 'big boys', and most likely you won't have the resources or the budget to match what they do. What you CAN do, is pick up on the quality of the customer service they provide, and their presentation- the Customer Experience. They didn't get on this list because of the bells and whistles on their sites!
As you look through the sites, you'll find ideas that you can implement to make life easier for your customers. And don't be overawed by these guys. Look at their sites with a critical eye to find the things they've missed, and the things you can do better. The more we are exposed to good ideas, the better our own become.
To learn more about the list, visit InternetRetailer.com at http://www.internetretailer.com/article.asp?id=8131 Cluetrain Manifesto Thesis #24 "Bombastic boasts�"We are positioned to become the preeminent provider of XYZ"�do not constitute a position." Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm WME Supported By...
I'm
Crazy About MY Income System !
Photocopy Without A Photocopier
How many times have you wished you had a photocopier at home? Every small/home office should have one- but while most of us have the need, we maybe can't justify the price. Well, have I got a deal for you!
If you have a scanner and a printer hooked up to your computer, then here's a program that will them into a copier for you- no charge!
It's called 'Quick Copy 2 Printer', and you can learn all about it, and pick up a no-charge copy of the software at http://www.boss-it.nl/index2.html
Newbie Club Tip: Computer Freezing?
I always learn something new from Joe Robson's Newbie Club site and newsletter. This item hit home, as my computer has 'frozen' a few times recently...
"Using standby mode, is supposed to save energy when your
PC is unattended, and help your Monitor last longer.
Learn
more about the wonderful free services, newsletter and tutorials at the Newbie
Club http://www.newbieclub.com?free_membership (Disclosure: I am a Newbie Club affiliate.)
SEO White Paper
Web-Visibility.net took their new website to Google's top 5 for the highly competitive website marketing search phrase, after less than 3 months online! If you'd like to Understand search engine optimization from first principles , read their white paper aimed at executives and small business owners. WME Supported By...
Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start
Learning Microsoft Excel Iowa State University Extension Learning Microsoft Excel is designed to introduce you to the basic operation and functions of Microsoft Excel for Windows 5.0. The lessons include practice exercises to work through as well as examples for using spreadsheets in your work. To
take this, and many other free training courses, visit
E-Commerce Term of the Week: Click-and-Mortar (a.k.a. bricks-and-clicks)
With reference to a traditional brick-and-mortar, big box store that exists in the real world, this play on words represents a traditional company that has succeeded in integrating the Internet into its existing channels. Click-and-mortar stores generally target consumers (B2C).
For example, Gateway lets potential buyers try out its computers at their local Gateway Country Store, but customers must make their purchases online. There are also several conventional retailers (known online as etailers) with e-commerce sites that allow consumers to return online purchases at the physical stores. -Source:
NetLingo- The Internet Dictionary http://www.netlingo.com WME Supported By...
If At First You Don't Succeed... An interoffice softball game was held every year between the Marketing Department and support staff of one company. The day for the game came, and hard as the Marketers tried, the support staff whipped the Marketing Department soundly. In their best tradition, the Marketing Department decided to find the best 'spin' they could on the dismal result. They showed how they earn their keep by posting this memo on the bulletin board after the game: "The Marketing Department is pleased to announce that for the recently-completed Softball Season, we came in 2nd place, having lost but one game all year. The Support Department, however, had a rather dismal season, as they won only one game all year."
How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important No-charge Download You'll Make No-charge
five lesson class shows you how to improve the your results WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your No-cost WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the No-charge InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
a high-earning Affiliate-take The Affiliate Masters course
Is a Yahoo! Listing Still Worth the Cost?by Dan Thies
The
Google search engine now drives the primary search results on Yahoo.
This change has led many site owners to question the value of a listing
in the Yahoo directory. In this article, Dan outlines the pros and cons of
maintaining, or paying for, a Yahoo listing, and in the process, delves
into more details of the recent changes. FAQs on Search EnginesProvided by Web Marketing Now
Some
common questions, answered by the experts.
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