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December
18th., 2002 Issue
#216
ISSN 1444-2027
Contents
1. Sponsor's Message - The
Best Offer Of The Year -
Online
Retailing Gains Ground -
Cluetrain
Manifesto Thesis #25 -
Spamming Loser Of the Year -
How Often Does A Customer Visit A Website Before Purchasing?
-
Free Training
Course of the Week: Web Design: XML -
E-Commerce
Term of the Week: XML
5.
Classified Ads -
Why
Santa's Marketing Works Better Than Yours!
-
How To Write Invisible
Sales Copy -
Want Free Publicity? Push The Media's Hot Buttons!
8. Our Companion Ezine 2.
First Word Hi
All!
I've
brought this issue of WME forward a week, so that I'm not sending
it to you on Christmas Day. I'm
not religious, but I'd like to share with you a beautiful Christmas story. The
'Christmas spirit' is an attitude towards our fellow man, that transcends any
religion or creed. This story is about that spirit, and it moves me every
time I read it. I hope you enjoy it. You can read it at http://www.WebMarketingEzine.com/christmas1.shtml Thought
For the Week: "Always dream and reach higher than you know you can reach. Don�t bother just to be better than your contemporaries and predecessors; Try to be better than yourself"
Till next time,
The
Best Offer Of The Year I'm
starting up a new business shortly, and I've already made the to use SiteSell's
wonderful Site
Build It! (SBI) as my hosting/marketing/promotion option. Why? Because
of the unmatched range of features.. -
domain name registration (in your name) -
a year's hosting -
highly sophisticated brainstorming tools -
powerful graphic tools -
point-and-click site building -
search engine optimization functions -
automatic search engine submission... and re-submission -
pay-per-click search engine research -
traffic stats and click analysis -
ezine feature with subscription and delivery -
unmatched support and information back-up -
(coming shortly) e-commerce function inc. payment & fulfilment -
(coming soon) 2-tier affiliate program Quite
simply, there's nothing as good on the market, and the price p.a. is about the
same as I'm paying for hosting alone! So,
it was already one of the best offers of the year anyway. What's changed? What's
changed, is that SiteSell's Ken Evoy has made this offer... "Buy
1- Get 1 Free" I
won't try to sell you- you can do that for yourself. BUT, if you're going to set
up website shortly, I urge you to CHECK
OUT the features of SBI! today! The Buy-1-Get-1 Free Holiday
Promotion ends midnight Dec. 24, at the stroke of Christmas!
I don't know about you, but I'm
taking up the offer. (Disclosure:
I am a SiteSell Affiliate. And proud of it!) Online
Retailing Gains Ground A
Gallup Poll conducted early in December 2002 tells us some interesting things
about trends in both offline and online retailing. The
headline news for WME readers, is that 15% of adult Americans planned to make a
purchase online during the holiday season. This figure has risen from 4% in
1999. For the first time, the number of people purchasing online will exceed the
number shopping by mail-order catalog. That's a milestone. The
figure of 15% intending to make a purchase online can be compared with those
intending to buy from traditional retailers, and it's positive news for online
retailers... The
big demographic, according to the poll, is the 30-49 age group, where 22% of
respondents intended online purchasing. Worst was the 9% figure for the over
50's. It
would be interesting to see how many people will make a purchase as a result of
email marketing, and whether they make their purchase online or offline. We'll
watch out for that. Cluetrain Manifesto Thesis #25 "Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships." Read the whole Cluetrain Manifesto at http://www.webmarketingezine.com/cluetrain.htm WME Supported By...
I'm
Crazy About MY Income System !
Spamming's Loser Of The Year
There are many thoughts I have when receiving spam.
"Just how stupid does this person
" How do they KNOW I need anatomical enhancement?"
"Why do all these former dictator's families contact ME?"
One question, that comes to mind often is, "Just how stupid is this person?"
Surely the award for the most stupid spammer goes to the idiot who emailed Google...
"Dear google.com,
How Often Does A Customer Visit A Website Before Purchasing?
Just how many contacts does it take before a customer has enough knowledge and confidence to make a purchase?
In Direct Marketing, the often-quoted figure is that it can take up to 7 mailings before a customer buys. Now we have some interesting numbers for online purchasing.
BizRate is a high-traffic comparison shopping site. In December 2002, they surveyed over 4,000 US online buyers. They asked how many visits it took before a customer purchased from an online retailer. here are the figures...
1 visit ... 14% 2 visits... 47% 3 visits... 26% 4 visits... 6% 5 visits... 4% 6 visits... 1%
As you would expect from the above figures, the average was 2.5 visits before they made a purchase. The take-away moral is, make sure you have a site worth coming back to, or that you've collected their email address so that you can contact them and give them a reason to go back to your site. Preferably both! If you only get one shot at them, 86% of your potential business is clicking away.
WME Supported By...
Finally - a fast, simple, and effective system that targets your best customers and brings them to you for free. Get Search Engine Fast Start
In this excellent XML tutorial you will learn what XML is, and the difference between XML and HTML. You will also learn how to start using XML in your applications. To
take this, and many other free training courses, visit
E-Commerce
Term of the Week: XML eXtensible Markup Language
XML provides a powerful set of tools for developing a new generation of Web applications, including tools like database exchange, distribution of processing to clients, multiple views of data, intelligent agents, management of document collections, and so on. Whether XML eventually supplants HTML as the standard Web formatting specification depends a lot on whether it is supported by future Web browsers. Also, XML is a lot more abstract and complex than HTML, and unlike HTML, it isn't immediately gratifying in terms of creating Web pages.
So now there is XHTML, a bridge between HTML and XML that is useful and will help Web builders conquer any fears of XML. VoiceXML is an extension that defines how voice-interaction systems (such as voice recognition) interact with the Internet. For example, VoiceXML makes it possible for users to interact with Web servers simply by talking on the phone (see: voice portal). -Source:
NetLingo- The Internet Dictionary http://www.netlingo.com WME Supported By...
The Marketer And The Programmer A Marketer and an Programmer are sitting next to each other on a long flight from LA to NY. The Programmer leans over to the Marketer and asks if he would like to play a fun game.... Read the rest onsite...
How
Much Is One Good Sales Letter Worth To Your Business? Make
Your Site Sell- The Most Important No-charge Download You'll Make No-charge
five lesson class shows you how to improve the your results WOMEN! THIS LIST IS FOR YOU! THE BALANCED WOMAN! [email protected] Read
about your business's future at: Improve
Your Search Positions-Get your No-cost WebPosition Software Earn
Advertising Income From Your Website Or Mailing List! Article
Announce - The Free Writer & Publisher Connection Your
own infoproduct? Take the No-charge InfoProduct Masters course! Serious
about writing that book? Look at this site! Become
a high-earning Affiliate-take The Affiliate Masters course
Why Santa's Marketing Works Better Than Yours! by Sean D'Souza Santa
Claus Inc. is well and profitable, right through recessions, depressions and
just about any economic scenario. The reason why his marketing works better than
yours, is because he uses solid, dyed-in-the-wool psychology. He knows he
doesn't have to use new fangled techniques, when his simple marketing has stood
the test of time... Read
what Santa does, that you don't... How To Write Invisible Sales Copyby Joe Robson
Just fill a Web page with the type of words and phrases that the reader has already seen a thousand times over on his surfing travels, and bingo - the message disappears! Good advice from bad examples...
Want
Free Publicity? Push The Media's Hot Buttons! No doubt you�ve heard the classic analogy that explains the nature of news.
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