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1. Unsolicited bulk email marketingLet's jump right into that dangerous endeavor referred to as UCE (Unsolicited Commercial Email). Most of you know my take on this. Sure, you can get some website traffic using bulk email. (Though a response rate close to the 10% rate some companies promise is not likely - .01% is more likely.) You can tackle the rigors of unsolicited bulk email marketing yourself (you'll need lots of ISP connections because they'll be canceled quickly!) or hire a company to do the dirty work for you. But the fact is, since unsolicited bulk email angers a huge percentage of recipients, your risks can be rather high. Your domain will end up being blocked by many ISPs and you could even face some legal battles. In my humble opinion, unsolicited bulk email is not worth the trouble. Read on and you'll find that bulk email marketing isn't really necessary either. 2. Opt-in email list rentalA much
"cleaner" version of bulk email marketing is "opt-in email list
rental." There are plenty of companies on the web that will rent you email
addresses that have opted in to receive commercial email. Actually, in most
cases they are not really renting the addresses; that is, you never see the
addresses. Instead, they charge you a per email address fee for mailing your
message to a list under their management. But does it work...? 3. Email newsletter classified and sponsorship advertising Now
let's jump to a more reasonably priced email marketing solution... "email
newsletter classified and sponsorship advertising". In my opinion this one
still gives the best bang for the buck, especially for small businesses with
modest advertising budgets. 4. Email newsletter solo mailings (text and html)An even better way to utilize email newsletters to drive traffic and sales is to purchase "email newsletter solo mailings." I've been able to locate both text and html solo mailing offers lately and some ezine publishers really underprice these. (especially compared to list rental costs.) I've found html email to be especially effective, returning 4-5 times the cost of the ad in most cases. Once again, the list should be tightly targeted to your niche audience for best results. Use the same directories above to locate ezines that reach your best prospects and you'll undoubtedly find some that offer this type of advertising. 5. Email newsletter network advertisingThe next email marketing strategy which I've been using quite a bit lately is "email newsletter network advertising." In a nutshell, you pay email newsletter management sites to run top sponsorship ads across their network of newsletters. The traffic can be targeted to just about any niche and it's faster that finding each of the ezines yourself. Although this requires a larger initial investment than running ads in individual ezines, in the long run it is usually cheaper and it requires much less effort. The best advertising resource I've ever found on the web is an email newsletter network. It's one of the proven, super-resources I share only with my Make-A-Living-Online.com members! 6. Opt-in "series" email marketingFinally,
I'd like to cover one last email marketing strategy which very few Internet
businesses use, and use properly. It's called "opt-in series email
marketing." This is a secret weapon many of the big name marketers prefer
not to talk about much. It works like this... You offer an attractive and
irresistible freebie at your site, (in most cases this works best via a pop up
or pop-under) and when your visitors claim their freebie, they are required to
enter then name and email address. They then are subscribed to your series of
personalized, scheduled email messages that you have pre-written. The best type
of series is one that offers free valuable help and information about the
subject they were looking for help on in the first place.
Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks profit online. Visit Jim at http://www.bizweb2000.com and http://www.make-a-living-online.com
Sharon Fling is the author of "How To Promote Your Local Business On the Internet", and publishes an electronic newsletter that gives business owners tips, tools and resources for targeting local customers. To join her mailing list, send a blank email to: [email protected] or visit http://www.geolocal.com.
Free e-book "Marketing Your Local Business Online" Did you know that 48 million adults went online last year looking for local businesses just like yours? Would YOU like to know how to turn these hungry consumers into YOUR customers? Get your free e-book download now...
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